A branding project for Sunook Park’s Brand Development & Analysis course. The prompt asked of us to create a brand thoroughly in terms of brand positioning and identity, visual assets, establishing brand guidelines, etc. The whole class was based around creating a well-established brand through and through.
A project created for Sam Anvari’s 5D Designing for the Future Class. With autonomous vehicles becoming more and more of a reality in years to come, the question arises “what does a dashboard and entertainment system of a car do, and look like, when the user does not have to focus on driving?”