A branding project for Sunook Park’s Brand Development & Analysis course. The prompt asked of us to create a brand thoroughly in terms of brand positioning and identity, visual assets, establishing brand guidelines, etc. The whole class was based around creating a well-established brand through and through.
A project done for the branding agency Merchsource and CSULB Brand Workshop 2020; Decover is a makeup and cosmetics company created with the intention to disrupt the generation Y women’s fashion industry also known as Project WY.
A branding and social project done for the branding agency Designory in collaboration with CSULB; Zeta is a new car company based out of East Asia tailoring to consumers from Gen Z. While many car companies follow traditional techniques of engagement and selling, Zeta aims to create a new standard that values the customer over the company